Usman Sheikh

Snr Digital Strategist.

Usman is the founder and managing partner at The Digital Direction. He is one of the first 20 Certified Google Black Belt holders in MENA region that makes him one of the top Digital Strategist in MENA.

In Pakistan, Usman is the first person to provide AI and Data Sciences solutions in-line with premium data driven digital, offering A-class, E-commerce experience, Programmatic, Analytics and SEO.

He is an international thought leader, a researcher and a professor with over 16 years of international exposure, having served in top MENA MNC’s/Brands and some of the premium digital agencies in Dubai.

With core expertise of setting-up the whole performance marketing funnel, Usman worked with world-class brands namely, Nissan Motors, JAFZA, Tommy Bahama, Yo Sushi, Texas De Brazil, BATA and many others.

He also set-up the whole performance marketing funnel for Beyondthebeach.com and Gourmet Gulf LLC, including all of its global Brands in United Arab Emirates, Kingdom of Saudi Arabia and Qatar.